Pixify Digital Agency

Thameen Fragrance

Thameen is a luxury London fragrance brand available exclusively from Selfridges and online. Born from an obsession for Eastern, oriental fragrance oils, each and every one of Thameen’s perfume structures are pure and bold, giving the rare central ingredients that have been sourced to ensure they are of the most sublime quality.

Client

Thameen Fragrance

Category

UI/UX Design
Web Design & Management

Strategy

Market Research
Brand Strategy

We delivered a brand new digital presence that gave the brand more of a refined look, enhanced the customer experience and appealed to customers on a widespread scale.

The Market

Thameen Fragrance operates in a highly-competitive market with international and designer brands making over 4,000 new product launches every year. 

The Strategy

Cost-effective social media marketing strategies to build brand awareness with different target markets, whilst guarding their exclusivity to a handful of points of sale.

We aided the brand with launching its first globally-exclusive fragrance for Selfridges in the UK called Kiani. It provides a twist on the existing range, with sandalwood, green pepper, and vetiver.