Pixify Digital Agency

Coco de Mer

Coco de Mer is a leading luxury lingerie and erotica brand. Online and in its exclusive London boutique, the brand is premium and is stocked by a number of luxury retailers including Net a Porter, Matches Fashion and Selfridges.

Client

Coco de Mer

Category

Advertising, Art Direction

Strategy

Social Media

Pixify have partnered with Coco de Mer to help the luxury lingerie boutique become more digitally marketing focused in a highly competitive market. Working closely with Coco de Mer’s in-house marketing teams, we have collaborated to develop strategic activations across multiple platforms along with creating tools to ensure reach is maximised.

Multi-channel Strategy

We developed a multi-channel strategy that included paid media, SEO and content. This was to be delivered across seven countries, so we knew that local insight was paramount.

Campaign Objectives

We launched a series of paid search campaigns across the UK, Australia, US, France and Sweden with the goal of driving revenue and ROI while focusing on new customers. 

Results & Conclusion

We managed to achieve great results with a strategy that worked across seven countries in six languages, and saw a great increase in revenue overall.