Coco de Mer
Coco de Mer is a leading luxury lingerie and erotica brand. Online and in its exclusive London boutique, the brand is premium and is stocked by a number of luxury retailers including Net a Porter, Matches Fashion and Selfridges.
Coco de Mer
Advertising, Art Direction
Pixify have partnered with Coco de Mer to help the luxury lingerie boutique become more digitally marketing focused in a highly competitive market. Working closely with Coco de Mer’s in-house marketing teams, we have collaborated to develop strategic activations across multiple platforms along with creating tools to ensure reach is maximised.
We developed a multi-channel strategy that included paid media, SEO and content. This was to be delivered across seven countries, so we knew that local insight was paramount.
We launched a series of paid search campaigns across the UK, Australia, US, France and Sweden with the goal of driving revenue and ROI while focusing on new customers.
Results & Conclusion
We managed to achieve great results with a strategy that worked across seven countries in six languages, and saw a great increase in revenue overall.