Planning a product launch can be intimidating. Setting up dates, deadlines, and more can often get in the way of developing the marketing strategies to create the hype you need to launch successfully. By planning your launch a few months […]
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By creating SMART goals for your marketing strategy, you can have a clear finish line to cross and celebrate with your team. By now, you have probably seen what happens when someone (or yourself!) sets a goal that’s too vague. […]
Conversions. These numbers can often represent the be-all, end-all for business owners. You could implement recommended design and marketing tips for your industry all day long. You could also also fine-tune these tips to work specifically for you. This is […]
Your landing page is the middle man between your product and your customer. Clicking to your landing page shows an interest, and you need to make the most of it. The following tips suggest small changes that lead to big […]
Content marketing helps you move your consumers through the marketing funnel from awareness, to consideration, to making a decision. By targeting an audience and a specific point in their decision-making process, you can generate more qualified leads that help the […]
Looking for new tools to kickstart your startup? Here are 10 free apps that you can use to improve productivity, marketing, communication and finances for your small business. Apps for Productivity Streamline basic tasks with these free apps so you […]
You know you’re not targeting everyone on Earth for your product or service. You know having a target audience helps to narrow down marketing specifics and copy style. But to really get inside the head of your target audience takes […]
Email lists are everywhere now. You’ve seen the pop-up promotion that interrupts your scrolling each time you visit someone’s personal blog. Maybe your site is the one bombarding readers with “Sign up for my email list!” as soon as they […]
Google Ads is the cornerstone of PPC marketing. Perhaps the oldest online marketing strategy, PPC rakes in the big bucks still to this day. It’s been around since the dawn of the interest and thanks to social media and modern […]
Every business needs to be an individual in an ocean of competitors. Customers are savvier than ever, they know when you’re just towing the popular line. Yet, they want the opposite, they want creativity and to hear an authentic voice. […]
Social media is always changing. It’s cliche to say it, but it really is. It’s one of the most challenging things about business and marketing. However, no matter how complex it gets, you have to remind yourself that it’s not […]